Yarram police began Operation Seaphast this week and police will be out on patrol for another week.

They will then take a break, then return to the roads for a covert, unpublicised operation.

Yarram police Sergeant Graham Madin said police were conducting the operation due to concerns about the road toll in the region.

"The Hyland Highway has had a significant rise in the rate of accidents,'' he said.

"We'll be targeting the Hyland Highway for speeding; for mobile phones we'll be in the CBD and residential areas and the seatbelts we'll be keeping an eye out for everywhere.

"We're letting everyone know about this operation this time but if you get caught, you've been warned.

"If you get caught in the future, you should have learnt from this time.''

The operation is being funded as part of the TAC's enhanced enforcement funding program.

TAC have given Yarram police a funding grant to cover the overtime costs of police out on patrol doing dedicated traffic work.

"The grant provided us a way where we could target this problem, but not deplete our resources and our presence in the community,'' Sgt Madin said.

Operation Seaphast will cover the Yarram area, spanning towns such as Alberton, Port Albert, Devon North and as far north towards Sale as Giffard West.